An innovative exhibition concept designed to meet the needs of the textile sourcing community during the global crisis, the Sourcing Showroom continues to provide support during the economic recovery. Buyers can visit the showroom to view samples in person and communicate with participating exhibitors virtually.
HOW DOES IT WORK?
International exhibitors will send in product samples which will be sorted by this seasons’ trends. Unlike the typical trade show setting, no exhibitors will be physically present on site.
The exhibiting companies will send product samples: (25) fabrics for Texworld New York City exhibitors and (15) apparel pieces for Apparel Sourcing New York City exhibitors.
Each product will have a QR code assigned that is connected to the Virtual Platform. Visitors will be able to scan products, get product information and book an appointment with the exhibiting company.
These products will be curated and designed by a New York-based trend agency, The Doneger Group.
Fabric and industry experts will be onsite around the Sourcing Showroom area to assist, guide, and walk buyers through the area.
Benefits
- Be a part of the Traditional Exhibition/physical event in a prime location in New York City without being actually present at the show.
- Take advantage of visitor traffic both from well-attended in-person educational programs and visitors of the Virtual Platform.
- Less logistical costs and less labor work for exhibitors.
- Get your product presented and merchandised in a compelling way by one of the most innovative leaders in the trend and business strategies for the fashion and retail industry.
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